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American Legion 500 Festival Memorial Service
During my time working with the 500 Festival, I was given the opportunity to create the visual style for the American Legion 500 Festival Memorial Service. A long-standingMemorial Day weekend tradition in Indianapolis, the memorial service provides a time to honor Indiana veterans and Hoosier Gold Star families ahead of the festivities that precede the Indianapolis 500 race. Every year, the memorial service takes place at the Indianapolis War Memorial in the center of the city. The area consists of four blocks, and the aerial view of the space served as the main inspiration for my designs. The decorative geometric elements were traced from the design of the War Memorial and combined with stars and stripes to stay consistent with previous Memorial Service themes. This theme was then applied to all needed media for the Memorial Service, including programs, flyers, ads, social media posts, invites, and signage. Illustrator, InDesign
Katya Halstead
500 Festival
Program
Event Signage
Gold Star Pin
Save the date social posts, ads, flyers, and Gold Star invite
Initial Moodboard